Pulci Famose (broadcast on Mediaset channel La5) is much more than a TV format! It’s a real contest of solidarity involving many TV networks, music and sport celebrities by selling their beloved items. The initiative aims to sponsor the construction of the first “Path Wheel” in Italy, a mountain path suitable for wheelchairs which will be built in the Lombardy Alps, in the Parco Delle Cinque Vette.

Viva! participates in this project creating the entire project’s visual identity.