On the 18th Century Pompeo Batoni and Milan

On the 18th Century, Pompeo Batoni and Milan The dialogue, juxtaposing works of art from the museum’s own collection with a number of guest paintings, is the fifth in a series inaugurated in 2016. On this occasion the dialogue will be exploring the 18th century, the era that witnessed the birth of museums in general and of the Pinacoteca di Brera in particular. We keep on going ahead in our thrilling adventure ...

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A new vision for Brera

The Pinacoteca di Brera is ready for a new story to tell. Here we are with the design by VIVA! for the press conference of the first 100 days since the director James M. Bradburne is in charge. And it is just the beginning! Difficult to slow down our enthusiasm ... then we won't do it!

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“Brera: the first 100 days”

Beyond everyone's religious belief, the rebirth is a stage that each of us has to go through many times in his life. And in the words of Cesare Pavese "The only joy in the world is to begin. It's good to live because life is beginning, always at every moment." Thus it has just begun a new season for "our" Brera and we were there. Much work and commitment to give a new ...

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A webapp with the “Kiss”

Pinacoteca di Brera. Hall of Passion. 11.30 Press Conference Finally we are ready for the premiere of the web app! Packed hall, the whole staff of the Pinacoteca, journalists and friends, everybody ready to discover "our" own way of communicating the history of art in a journey of knowledge addictive and fun. It's time for a new easy language, for everyone, with images, music and videos. The love of beauty, a ...

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WORK IN PROGRESS

Suddenly it was like falling in 1800: that's where we advanced among Hayez, Giuseppe Verdi, Donizetti and Manzoni, discovering the extraordinary turmoil of a such an "alive" era full of contaminations between painting, literature and music. < ! - more - > Just few days before the press conference we are in Pinacoteca to install the web app on 3 iPad which will be placed in front of the < em ...

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A brand new adventure in Brera!

Let's start with a table, tons of books and knowledge, buried alive among the papers in the thick of the library's oldest museum institution in Milan. Let's go for this new "cyber" love story, to live fearless and free and tell once again this ancient and fascinating story with new media and new energy. The love of beauty, a tool for the future Isabella Marelli, art historian and top expert of ...

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The “Primato del Disegno” Exhibition

Beautiful exhibition and setup! A really interesting and new path. Admiring the drawings and sketches of great works is like to be a part of the creative process that led the author to create his masterpiece, as if we were there, in the instant of the birth of an idea. Strongly supported by Dr. Sandrina Bandera (director of the Lombardy Museums), with the staging of the architect Alessandra Quarto (Ministry of ...

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“TOUCHING” THE DUOMO!

We started from our own city for this new journey to discover the major monuments of the world. Milan Cathedral is the largest cathedral church in Italy and one of the most renowned in the world. A monumental architectural achievement that took nearly six centuries to complete, and stands among the most beautiful and complex gothic buildings on the planet. The app about Milan Cathedral by ArtMobile (brand VIVA!), is an ...

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