The studio / Viva!Viva! / Milan

Fresh eyes,shared ideas.

Communication, design and web development for culture and business. Giving stories a form that people can recognise, explore and experience.

Barbara Vitale and Valentina Pagani Donadelli together in a museum gallery

Two names, one studio.

We are Barbara Vitale and Valentina Pagani Donadelli. Viva! brings together our names and a shared desire to see every project with fresh eyes.

We work with museums, cultural institutions and businesses. We bring together communication, design and web development to make stories clear, identities distinctive and experiences engaging.

Our approach

Every story deserves its own form.

A website, an exhibition identity, a campaign or a museum trail: different opportunities to explore the same question. How can we make a story clear, distinctive and engaging?

We bring visual design, web development and content together, working with clients and the professionals involved to make the different parts of a project feel coherent.

Listen.

Start with the stories, the context and the people we want to reach. Understand what matters before deciding how to tell it.

Shape.

Connect words, images and tools. Find a clear language that expresses the identity of each project.

Connect.

Bring together the different ways people encounter a story: a website, a printed page, a space or a campaign.

Identity and communication

Visual identities, exhibitions and publications. We give every project a clear voice and a distinctive language.

Web design and development

Websites, from design to development. We build accessible, intuitive experiences that connect people and content.

Content and campaigns

Video, social media and digital campaigns. We turn stories into engaging content that reaches the right audience.

Ideas, put into practice.

Explore the projects ↗

Frequently asked questions.

What does Viva do?

Viva! is a communication, design and web development studio. We provide creative direction, visual identities, websites, content and campaigns, coordinating the different parts of each project.

Do you only work with museums and cultural institutions?

Art and culture are an important part of our experience, but we also work with businesses. We start with each project’s story, goals and audience to find the right language.

Do you also handle web development?

Yes. We guide web projects through creative direction, design and content coordination. We collaborate with ROAR Creative on development, bringing visual design and technical implementation together.

How does a project unfold?

We begin by listening: understanding the context, goals and people to reach. We then define the visual language and content, working with the client and the professionals involved to bring consistency to every point of contact.

How can we start working together?

Use the form on our Contact page to tell us about your project and what you need. It’s the first step towards getting to know each other and exploring how to shape your idea.

Let’s talk ↗